It's been a pretty crazy few months around here, read: crazy busy, crazy exciting, crazy wonderful. The new kits arrived several weeks ago, and we did a soft launch to our favorite customers holding off to do our big push into the marketplace until after the photoshoot. Plus, we're putting the final touches on our event in Whitefish.
The photoshoot is a wrap! Thanks to Mandy Mohler for lending her talent and impeccable eye to this project. Thanks also to Lauren Oscilowski and Traci Stolte for giving their time and total badass selves to modeling the kit. These ladies took my vision and gave it a life all its own. Femme Velo now has stunning images and I found three new partners in crime. I look forward to many rides, cocktails, and conversations yet to come.
We hope you enjoy this new line of women's cycling apparel. Our goal was to create beautiful pieces with superior performance, and we did it! Get the kit and see for yourself. Share your adventures with us by tagging #femmevelo in your new kit, and we'll post your personal cycling style on our social media. Now, for the photos, which really speak for themselves. Bravo, ladies. Job well done!
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